上海李奥贝纳数字媒体项目招人，工作地点在北京。Leo Burnett Shanghai Digital Project is hiring. Based in Beijing. WE Need U!

上海李奥贝纳广告公司现招编辑经理、编辑助理、社交媒体经理、实习生。

四个职位工作地点都在北京，中文写作要求较高， 需要基本英语会话水平保证日常交流与工作。具体职责如下：

有兴趣的请将简历发至yinxiaoyu725@gmail.com

Digital Positions Beijing
Editorial Manger
we are looking for an Editorial Manager to join an exciting new digital campaign. This position will be in charge of creating branded content and managing day-to-day user generated content. Develop and grow user generated content. Writing or Journalism/magazine experience required. All writing and content will be in Chinese. Based in Beijing.

编辑经理：

参与一个全新的数字广告项目。编辑经理主要负责创造品牌内容，管理、发展及增加用户创造的内容。需要写作或新闻/杂志工作经验。中文写作要求较高，基本英语会话水平。工作地点在北京。

Editorial Assistant
LB Shanghai is looking for an Editorial Assistant to be a part of an exciting new digital campaign. Copyedit all web content. Evaluate and Monitor user generated content and comments. Writing or Journalism degree preferred. 1-2 years experience. Native Chinese level. Position is based in Beijing.

编辑助理：

参与一个全新的数字广告项目。审稿修改所有的网站内容。评估和监测用户生成内容和评论。写作或新闻学位优先。1 - 2年相关经验。中文达到母语水平。工作地点在北京。

Social Media Manager
We are looking for a Social Media Manager to join a leading new digital Platform. Based in Beijing, this position will be in charge of the day-to-day management of social media strategies and engaging with users on social media platforms. Prior Internet experience.
社交媒体经理：

参与一个全新的数字广告项目，工作地点北京。此职位负责日常社交媒体策略管理和在社交媒体平台与用户互动。需要之前有网络相关经验。

Intern
We are looking for an intern to join an exciting new digital campaign. This is an opportunity to learn about all aspects of running a digital campaign while contributing to the team. A passion for the social media/internet is a must.

实习生：

参与一个全新的数字广告项目，工作地点北京。参与组内工作，有机会体验和学习数字广告项目的方方面面。对社交媒体和网络的热爱是必要条件！

Reflections on long-term and short-term vision

Last week, when we were talking about the effectiveness of "Talk to Chuck" campaign by Charles Schwab & Co., Inc, I stated my points as that this campaign was effective in raising new client assets, however, from the financial statement I found that high net new client assets were not equal to high net income at the same time. For example, in 2001 and 2005, the net new client assets were so near of 73.6 and 75 millions, while the net income of the two years were 199 and 725, with hundreds of millions gap. Therefore, I won't support the further launch of this campaign with such high budget.

Then my team member Billy expressed his disagreement with me that even if new client asset are not strongly related to net income, it was very effective in raising brand awareness and preference, which in the long run would benefit the company in generating profits.

I recalled this when I am reading the assigned Harvard Business School article talking about JTW's business in China. In the introduction of advertising in China, the article talked about the differences of Chinese local clients and international clients that most local clients focused on short term quick return with sensitive budgeting and sales driven goal. To convincing local clients about advertising strategies that aims at long term brand building is more difficult than international clients. Also, the boss is the key person in doing business with local clients in China. It seems that I am a typical example of a local client in dealing with advertising strategy which focuses more on actual income instead of respectively unreliable, and more expensive long term benefits on branding.

I was taught and told to be with long term goals and visions throughout my life since very young, however, it really impressed me when I naturally say the causality that "because A can not generate high net income, so A is  not considered." I realize that though subtle, it is the way I think. I guess it is a cultural impact.

However, these really make me think about short term and long term vision of mine. I never doubt the importance of thinking in a long term vision, but it seems I need more experience and study to fully broaden my horizon.
In what other aspects am I thinking or making decisions in a short term vision? For the issues in which I believe I am already long term oriented, can I see further?

This is a life long project with consistent learning and experiencing.

Best QR Code Innovations

Today, when searching for the extra credit article of advertising and promotion class, I found this interesting article talking about

In this article by Erin Bornemann in Information Today,  a list of best and most creative QR code campaigns of 2011 was created by Wasp Barcode Technologies, a company which has been tracking QR codes.

With the links of my favorite two best QR code campaign video, I am eager to share these great ideas with you!

1. Tesco




2. J.C. Penney Co., Inc:


Actually I myself haven't tried any QR (quick response) code yet even if I have smart phones. I don't really see these codes often, but after watching these interesting QR codes ads, I decide to try them firstly from scanning the unknown QR code in my dorm hall's lobby!

SEE what I can get in tomorrow's post!